Message from Our Founder

Mr. Eddy Au

eddyauTwenty years ago I stumbled across something that was to change my entire life. It was a seed. Not a seed that you can hold in your fingers and make disappear with a magic spell, but a seed whose magic, one day, revealed itself as the one single thing that was to change my life.As the years and seasons traveled across my existence, the seed became a plant. It blossomed and grew tall and strong. It was the seed of magic. And before long the tree that my seed had become gave out seeds of its own. Those tiny seeds of magic now find their way into the bright, young lives of our children and bring smiles and wonder. The canopy of the tree I planted all those years ago now gives me the shade, protection and space I need to further the wonderful art of magic for you and your children.My wish, today, is that all who find the seed and travel through this magical world of wonder can share my joy, nurture their own seed till it too blossoms with the promise of fun. (And, of course, add a little trickery!)

Eddy Group of CompaniesMr. Eddy AuFounder

What Makes Us Different?

Mrs. Sharon Au

SharonAuIt was in 1989, after a childhood obsessed by magic, that he decided he had the requisite skills to perform in public and he became a full time magician. Hard work and clear vision, not magic, led to Eddy’s success and persuaded him to branch into retail and to start selling magic tricks in department stores. The company that was born from a boyhood dream grew and in 1992 we started manufacturing and selling our own tricks. At first we, like thousands of young companies, subcontracted the manufacturing process, but in 1999, ten years after Eddy had the first walked upon a stage and delighted an audience, we set up our own factory to reduce the very real risk of delays in the order/manufacture/delivery chain. Our clients reacted well to our greater control over pricing, quality and production and the company rapidly grew ... and grew ... and grew. Early in 2011 Eddy's Magic which was now truly international with sales into almost every toy market on the planet, and which now encompassed moved into a brand new purpose built factory in Donguan in China. Employing over hundreds of staffs and covering ten thousand square feet. That little boy with the big dream has grown up, but deep inside Eddy still knows how to amaze his audiences. He now runs a Magic Club and Magic training school where he shares his talents with young people and sends them off into the world of fun to bring magic into the lives of today's new generation of young people.

Eddy Group of CompaniesEddy's Magic LimitedMrs. Sharon Au C.E.O.



Now run magic club, magic training school, integrate magic into our life


International with sales into almost every toy market


Set up own factory


Designed thousands of magic tricks


Started manufacturing and selling own tricks


Performed in public and Eddy became a full time magician

Worldwide Distributors

  • Australia
  • Austria
  • Belgium
  • Canada
  • Chile
  • Colombia
  • Cyprus
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kuwait
  • Macau
  • Norway
  • Poland
  • Russia
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • United Kingdom
  • U.S.
  • Turkey


Contact Us

E & S (China)
Unit 1-5, 9th Floor, CCT Telecom Building, 11 Wo Shing Street, Fotan, N.T., Hong Kong
Tel: (852) 2697 6916
Fax: (852) 2601 6720
Email: [email protected]